Marketing, PR, and Advertising

What is the Marketing, PR, and Advertising Industry?

Consider this industry if you are an avid communicator and love promoting big ideas through creative concepts, and staying on top of trends and competition. Explore below to learn more about the duties and how you might express those to an employer, who might hire you, and all kinds of related resources!

 

Key Duties

Sample Résumé Language

Analytics Research how target audience interacts with content to better hone material and place ads to increase awareness of product/services
Create Content Create written, visual, and audio content to support brand awareness for your clients and increase popularity with audiences
Develop Brands Collaborate with client to develop a brand that reflects their company, mission, and value and appeals to the target audience
Represent Clients Represent clients through public-facing channels via interviews, social media, and print to help them gain support and publicity

Top Job Boards

  • Media Bistro | Search thousands of jobs in media and advertising.
  • AMA Job Board | A job board housed in the American Marketing Association.
  • PRSA Jobs | A job board through the Public Relations Society of America.
  • CareerShift | An exclusive job search platform for students.

Related Resources

There is Nothing Fake About These Faux Meat Jobs

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Meat is a living thing, and as such, it evolves––primarily in an effort to avoid being eaten. Think of the meat-fueled legs of javelinas running from a coyote in the desert plains of Arizona. Yet, humans’ love for tasty creatures …

By Thomas Guzowski, U of R Employee
Thomas Guzowski, U of R Employee Assistant Director of Marketing Thomas Guzowski, U of R Employee
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The 5 Tips to Negotiate for More Money

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We were taught, at an early age, to be grateful for what we’re given. If you tried to convince the parents that your meager allowance was akin to theft, you may have been met with a bigger wage cut, more …

By Thomas Guzowski, U of R Employee
Thomas Guzowski, U of R Employee Assistant Director of Marketing Thomas Guzowski, U of R Employee
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5 Video Interview Tips That Will Set You Apart from the Pack

5 Video Interview Tips That Will Set You Apart from the Pack thumbnail image

In a recent blog, I outlined my five-step method for professional networking. I offered a perspective on how the strategy for conducting informational interviews is just as applicable today as it was 10 years ago when I entered business school. …

By Vibhu Sinha - Vault
Vault
A comprehensive resource for students and job seekers looking for career advice, job postings, company reviews from employees, and rankings of the best companies and industry employers.
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Contact & Location

Phone
(909) 748-8030
Address

116 Armacost Library
1201 East Colton Avenue
Redlands, CA 92373

Service Hours

M 8:00 am - 5:00 pm
T 8:00 am - 5:00 pm
W 8:00 am - 5:00 pm
TH 8:00 am - 5:00 pm
F 8:00 am - 5:00 pm

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