Intro to Intellectual Property (IP) - Clinics

RSVP using the links below:
2pm – 4 pm IP Clinics

The “Bulldog IP Clinics” are a wonderful way for our UR community to get one-on-one time with IP lawyers.  Think of these as 30-minute in-person helpdesk for startups, entrepreneurs, and content creators.  Individuals (students, staff, faculty) or teams can attend together. We answer questions about IP; flesh-out inventions; brainstorm on branding and copyrights; develop social media strategy; strategize about funding; and/or show attendees how to run their own trademark and patent searches.

4pm -5 pm “Intro to IP” Presentation

The nuts & bolts are basic; let’s look at the end goal work backwards.  When it comes to patents and trademarks — too many companies focus on filing, filing, filing… without appreciating that the main reason to have a robust IP portfolio is to generate revenue.  Instead of academic theory, we’ll teach by case studies to show how we’ve helped our clients around the world – from startups to Fortune 500 giants – monetize their IP by:

(1) increasing valuation for business sales
(2) blocking competitors
(3) extracting value from alternatives
(4) cross-licensing with litigation aggressors
(5) turning one invention into 100
(6) creating and licensing standards

Presenter: oN Lu ’93

oN Lu, Class of 1993, specializes in monetizing intellectual property (IP) – selling, buying, cross-licensing, attracting investor funding, increasing valuation, defending against litigation, etc.  He works with some of the most prestigious tech titans in the Europe, Asia, and the U.S. to convert their IP cost centers into profit centers.  To do this, oN leverages a decade of extensive litigation experience in federal district courts around the country.  oN also serves as Chief IP Officer for the European Innovation Academy (EIA), where he teaches the IP curriculum he created that has trained 7,000+ startups from 100+ countries.  Before becoming a lawyer, oN earned his M.B.A., and spent a decade launching U.S. dot.coms internationally. Connect with oN: https://www.linkedin.com/in/onthelu/

Hybrid Format

Attend virtually via Zoom – link sent upon registration, or join us in person in LIB 151 at University of Redlands.

Open to students, staff, and faculty from Redlands and Woodbury.