Intro to Intellectual Property (IP) - Presentation

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“Intro to IP” PresentationThe nuts & bolts are basic; let’s look at the end goal work backwards.  When it comes to patents and trademarks — too many companies focus on filing, filing, filing… without appreciating that the main reason to have a robust IP portfolio is to generate revenue.  Instead of academic theory, we’ll teach by case studies to show how we’ve helped our clients around the world – from startups to Fortune 500 giants – monetize their IP by: (1) increasing valuation for business sales(2) blocking competitors(3) extracting value from alternatives(4) cross-licensing with litigation aggressors(5) turning one invention into 100(6) creating and licensing standardsPresenter: oN Lu, Class of 1993, specializes in monetizing intellectual property (IP) – selling, buying, cross-licensing, attracting investor funding, increasing valuation, defending against litigation, etc.  He works with some of the most prestigious tech titans in the Europe, Asia, and the U.S. to convert their IP cost centers into profit centers.  To do this, oN leverages a decade of extensive litigation experience in federal district courts around the country.  oN also serves as Chief IP Officer for the European Innovation Academy (EIA), where he teaches the IP curriculum he created that has trained 7,000+ startups from 100+ countries.  Before becoming a lawyer, oN earned his M.B.A., and spent a decade launching U.S. dot.coms internationally. Connect with oN: https://www.linkedin.com/in/onthelu/