OverviewFleishmanHillard has an immediate opening for an energetic, motivated and savvy Social Media Specialist to provide organic and paid social media strategy and content support for multiple client accounts. Part strategist, part hands-on tactician, this team-member will have a key role in envisioning, leading and implementing social media programs across B2C, B2B, public affairs, and advocacy accounts. At FleishmanHillard, we embrace challenges, think boldly, trust each other, and harness our talented worldwide network to provide the best in-class counsel to our roster of remarkable global clients. Are you ready to join the team? We recognize that diversity, equity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. You are a strategic thinker, ideator, and ultimately the “maker” that brings stories to life for our Clients. Not only do you help guide the strategic direction of a campaign, you’re willing to get their hands dirty and create the content yourself. Social Media Content Planning and DevelopmentSocial Media Monitoring and ReportingSocial Media Community ManagementContent Development for Paid Social Media ProgramsQualificationsCandidates should have 2-4 years of integrated marketing and/or digital communications experience at a creative or social agency, including 2-3 years of hands-on social media program execution. Additionally, applicants should have:Strong Understanding of Social Media Tools and Platforms: Must be proficient in the tactical use of core platforms, most notably Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok and YouTube. Candidates will be asked to provide examples of professional-related success, i.e. leveraging tools to effectively engage with key audiences on behalf of a brand/client/issue/organization. Candidates must be able to demonstrate cross-platform digital knowledge, including social media, web design, mobile technologies, online and social advertising, etc. Experience with social media management systems/platforms is preferred (i.e. Sprinklr, Sprout, Spredfast, Percolate, Hootsuite). Intermediate Integrated Communications Strategy Development Experience. Genuine curiosity and interest in moving audiences from awareness to action across a mix of communications platforms. Understanding of the role of organic and paid social media in an integrated communications or marketing plan. Candidates will be asked to share their experience in developing integrated campaign strategies and seeing the strategy through to execution. Content Planning, Storytelling, and Community Management Experience. Mindset of a storyteller and ability to develop a narrative through content on social channels. Ability to create and maintain social media editorial calendars, plan and coordinate social content across a brand’s social eco-system for both organic and paid placements, and work closely with creatives and designers to bring that content to life. Experience with digital asset management and distribution preferred. Experience with social media community management preferred. Strong writing skills are required. Social media art direction and content planning skills are required. Candidate must be passionately interested in staying up to date on content trends for organic and paid. Creativity and Intermediate/Advanced Writing Ability. Creative thinking and strong writing/editing skills are required. Experience regularly drafting messages (both proactive and reactive) on behalf of a large brand, corporation, executives or associated with issues/crisis communications is required. Content specialists should know how to move audiences from awareness to conversion via social content tactics. Expertise in Creating Content for Paid Social Distribution. Understanding of paid social landscape including creative units available by platform and how best to use them (copywriting and creative development) in support of paid campaign objectives. Ability to Monitor and Interpret Social Media Metrics: Candidate must be well versed in social monitoring best practices and able to use online monitoring tools, platform-specific metrics insights tools and more to demonstrate reasoning behind social recommendations and track successes. Experience with tools such as Sprinklr, Spredfast, Crimson Hexagon, or NetBase is a plus. Candidate must know how to utilize social data to inform social content, both in the initial creation of content and in the evolution of a content over time. High Ethical Standards: Community facilitators are stewards of a company’s social media policy and service as a “voice” of the brand. Qualified candidates will demonstrate the personal integrity and professionalism worthy of such responsibility. Refined Communication Skills: Ideal candidates are customer-service minded and should be calm, clear and consistent communicators adept at navigating large organizations in a positive, diplomatic way. Comfortable in the role of teacher, trainer and mentor, the successful candidate should possess enough hands-on experience implementing digital communications to translate terminology into a language that all can understand. Propensity for Time Management/Multi-tasking: The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. Candidate is extremely motivated and in search of a challenging, career-advancing opportunity. Ability Work Collaboratively in a Team Setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity. BONUS: Experience with Crisis or Real-Time Communications: Candidates with experience managing social media during a crisis or with real-time content experience will have extra consideration. Staying cool under pressure, keeping data at the center of decision-making, and trusting your gut are essential components of real-time brand reputation work. The successful candidate should be comfortable with making challenging or courageous recommendations to FleishmanHillard leaders rooted in data.