Marketing communicates the value of each network to viewers across linear, digital, audio, print, live events and more! Interns will play an integral role in building and engaging customers, strategies, and campaigns. There are various areas within Marketing that contribute to the overall impact of the networks’ message. These areas include Consumer, Digital/Social Media and Integrated.
- Consumer Marketing is responsible for all strategic planning and execution of on and off-channel campaigns. These teams are responsible for defining network objectives, targeting audiences, researching insights, and developing strategies. They facilitate the ideation and implementation of consumer facing events associated with each show, and work across departments to ensure a 360 marketing plan is working cohesively toward launch.
- Digital/Social Media Marketing develops and executes strategy for all major social media platforms (Facebook, Instagram, Twitter, etc.), and for network series and specials. Their main goals are to drive on-air tune in, boost show awareness, and cultivate consumer engagement.
- Integrated Marketing works with advertising partners to build co-branded marketing programs tied to their respective channels, events, and shows. Their work includes development of custom creative linear television, digital platforms, and cross-network campaigns to ensure ViacomCBS reaches fans everywhere.
Consumer Products extends programming trademarks to create licensing and products including book publishing, home video and audio tapes, apparel, and children’s toys. These teams ensure that our products have a retail presence in the marketplace and that ViacomCBS is considered a first-class partner to licensees, retailers, and partners both domestically and internationally.