Gain Expertise at the Expo 

The expo is one of the most anticipated and well-attended events the Office of Career & Professional Development conducts each year. Employers attend from all over the country to offer incredible opportunities to our students and alumni. Whether this is your first time attending an expo or you’re a seasoned pro, we have tips to lead you to career success. 

Here are some tips on how to be successful at the expo:

Acquire Your Targets 

Companies are not only looking for candidates who are capable – but also a fit in their organization. The more specifics you have, the more you can show that you’ll be a positive addition. You don’t need to fill in every field – but make sure you have enough specifics to answer, “Why do you want to work for our company?” A good rule is to have at least 3 distinct reasons why you want to work for their organization.

Category Your Answers
Organization Description
Mission/Values
Strategic Goals/Projects
Recent News References
Culture/Environment

Analyze Each Position 

For each application, take a look at the position description. The company is telling you what is key ––skills and requirements a candidate needs to succeed. When you mirror your application and interview to demonstrate those key traits, you can make the argument that you’ll be successful in that position.

Category Your Answers
Key Words/Skills/Requirements
Preferred/Required Skills
Ideal Candidate Qualities


Know Your Strengths 

Your most valuable tool in a job search is articulating your strengths and how they’re relevant to an employer. After completing a position description analysis, identify how you’ve demonstrated 2-3 of their key skills in the past. Then, emphasize those skills in your resume, cover letter, interview, and any additional application materials.

Category Your Answers
Your Skills/Experience
How Do You Exemplify Ideal Candidate

Make Smart Conversation 

Once you’ve identified what you want to emphasize to employers, you need to practice for the interview. Use the following template as a framework for sharing what makes you a strong candidate for their position. 

Include the basics:

“Hello, I’m ________________________. I am completing a _____ in ________________ _______, and my main focus/ interest/experience is ______.”

Then, create a conversation (avoid asking for any information that could easily be found online or in the position):

  • What are the biggest challenges the person in this position will face?
  • Can you describe a typical day or week in the position?
  • What would a successful first year in the position look like?
  • How would you describe the culture here? What type of people tend to really thrive here?
  • Thinking back to the person who you’ve seen do this job best, what made their performance so outstanding?
  • I saw in the news recently that _________, how _______________ ?

Your Turn: