The Basics to Blog Articles

If you’re looking to boost your portfolio with published content, a blog is an excellent place to begin since it’s versatile and highly respected in the field of inbound marketing strategies. But what should you say? And what format should you use? Explore the useful tips below to get you started on the basics.

Pick Your Topic

Obviously, you’ll need to have something to talk about. To garner ideas, consider using Google Trends to see what search terms people are looking up in your state or country. If people are searching for tips on pet care, dig in deeper and search results on pet care. What are the common questions people are asking Google? Is there a gap missing you could fill? Has it been a few years since any new article was published? By considering what people are wanting to know, you’ll increase the chances of sparking high interest for your article and in return, increasing your SEO rankings.

Consider Your Audience

Who are you wanting to talk to? You may want to appeal to a wide audience, but this typically results in a diluted article with little interest for anyone. Focus on a specific population and consider their background. What is their age, gender, race, economic status, location, etc. This will offer you insight into how you frame your article and what you want to accomplish. For example, you talk differently when interacting with a college student than a professor.

Find Your Voice

Once you have your audience selected, finding your voice will be easier. If your audience is a younger student, you may consider injecting pop-culture references and slang, wherein, if you’re talking with a 50-year old doctor, your slang may fall flat. However, in general, when it comes to blogs, opt for a more casual tone in general by using contractions (can’t; you’ll). This allows for a more approachable tone people have come to expect in online publications, excluding formal news publications.

Choose Your Format

The final element of your blog article is the format. While there’s room for creative exploration, there are generally four types of blog formats to choose from. Each has their own benefits and challenges. Consider what you’re trying to accomplish with your article and who your audience is before making a selection.

The Listicle

This format is widely loved by Millenials and Gen-Z. As the name implies, it’s a combination of an article and a list. These tend to be easier to put together, since you only need to come up with a list, then describe each item. A few example titles are “The Top 10 Latinx Leaders in Science” or “The 5 Worst Answers You Can Give In an Interview”.

The How-To

The how-to article is perfect for providing a quick answer to a search inquiry, hence, making it excellent for SEO strategies. Consider what your audience needs are and what they’re trying to accomplish. Then provide them an easy-to-navigate guide, not unlike this article itself. A few example titles are “How to Find a Scholarship for Graduate School” or “How to Find Paid Internships”.

The Interview

If you know someone who inspires you or would like to get to know someone more, consider the interview approach. It’s perfect for producing content in a hurry and with minimal creative flourish because you’ll largely articulate the statements of your interviewee. Of course, the challenge is to come up with excellent questions your audience would want to know and paraphrasing their answers. A few example titles are “A Conversation with a Change Maker in Los Angeles” or “My Interview With the President of Voto Latino.”

The Narrative

If you’re a huge fan of non-fiction and documentaries, this could be an extremely appealing approach. This format requires you to write in the first person or third person, depending on if you’re sharing your own story or not. Creative flourishes are fully allowed and these can be mildly longer than other articles.

The Look

All subtitles should be formatted to Heading 3 and Bold.

An image should accompany the top of the article with the dimensions 1175 x 587 pixels.

Any fine print or secondary information listed at the bottom of the article should be formatted to Heading 5.

Author Byline

Any guest article written by you or someone else should include an Author Byline. This should be listed at the bottom of the article in Heading 5. See example.

Author Byline | Jennifer Silvon is a regular contributor of the blog and recent graduate from Permont University. When she isn’t at work as a hygiene expert, she is on the beach in search of shark teeth.