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Careers in Entrepreneurism, Freelance Work, and the Gig Economy

The job market is shifting, offering abundant opportunities for people seeking independence, flexibility, and innovative career opportunities beyond the traditional nine-to-five.

At the University of Redlands, we understand the importance of being unique and the increasing desire for flexible, non-traditional careers. Our well-crafted programs and personalized resources empower students to pursue ventures that break the mold and embrace independence.

This article will discuss entrepreneurism, freelance work, and the gig economy and reveal what’s in store for those willing to step outside the box.


Entrepreneurism, also known as entrepreneurship, refers to creating and managing a new business venture or startup. It involves identifying innovative business ideas, taking calculated risks, and mobilizing resources to turn those ideas into viable products, services, or solutions that meet market demands. 

Entrepreneurs are people who take on the role of innovators, leaders, and risk-takers, aiming to create value and drive economic growth.

Advantages of Entrepreneurism

  • Innovation. Entrepreneurialism empowers individuals to bring their unique ideas to life, providing the freedom to innovate, explore, and challenge the status quo.
  • Job Creation. Through new business ventures, entrepreneurism fosters job creation and stimulates economic development, contributing to thriving communities and industries.
  • Flexibility and Autonomy. Entrepreneurs enjoy the flexibility to shape their work environment and schedules, embracing autonomy as they pursue their passions and goals.
  • Problem-Solving Prowess. Entrepreneurs are natural problem-solvers, identifying market gaps and devising inventive solutions to address emerging challenges and meet evolving demands.

Challenges of Entrepreneurism

  • Work-Life Balance. Building a successful venture demands significant time and effort, which could lead to challenges in maintaining a healthy work-life balance.
  • Resource Constraints. Aspiring entrepreneurs may face limited access to funding, skilled labor, and necessary technology. This makes it essential to seek creative solutions and leverage available resources effectively.
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Freelance Work

Freelance work, also known as freelancing, is a form of employment where people offer their services and skills on a project-by-project basis rather than being bound to a single employer or company. In other words, freelancers have the flexibility to choose their clients, set their rates, and determine their work schedules.

Advantages of Freelance Work

  • Flexibility and Autonomy. Freelancers have the freedom to set their schedules and choose the projects they want to work on, allowing for a better work-life balance and control over their career direction.
  • Skill Development. Engaging in freelance work enhances adaptability and resourcefulness as individuals encounter diverse challenges, nurturing their problem-solving abilities.
  • Remote Work Possibilities. With the rise of digital communication and technology, freelancers can collaborate with clients and teams worldwide, transcending geographical limitations and tapping into global markets.
  • Entrepreneurial Experience. Freelancers operate as small business owners, gaining valuable entrepreneurship skills such as marketing, client management, and financial tracking.

Challenges of Freelance Work

  • Time Management. Balancing multiple projects and deadlines demands excellent time management skills to ensure productivity and maintain a work-life balance.
  • Lack of Benefits. Unlike traditional employment, freelancers often lack benefits such as health insurance and retirement plans, requiring proactive measures to secure personal financial stability.

Navigating the Gig Economy

The gig economy refers to a labor market that relies on short-term and temporary positions filled by freelancers and independent contractors rather than traditional full-time employees.

To succeed in the gig economy, freelancers and independent contractors need to use online platforms that connect them with clients and employers. Our students can use platforms like Fiverr and Upwork to show their skills to people worldwide, gain valuable experience, and create a portfolio for their future work.

We also understand that the gig economy is always changing, and new trends and opportunities are shaping it all the time. We stay up-to-date on these trends so our students know about the latest gig opportunities in different industries. There are many possibilities, like being a virtual assistant, content creator, app developer, or online tutor. We encourage our students to explore these paths with an entrepreneurial mindset.

As a University of Redlands student, you’ll never be alone on your career journey. We provide various resources and support services designed specifically for gig workers. Attend workshops to enhance your entrepreneurial skills and join networking events to connect with accomplished alumni.

About the Author | Magnus Eriksen is a copywriter and an eCommerce SEO specialist with a degree in Marketing and Brand Management. Before embarking on his copywriting career, he was a content writer for digital marketing agencies such as Synlighet AS and Omega Media, where he mastered on-page and technical SEO. 

By Magnus Eriksen
Magnus Eriksen